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Importance Of Target Marketing
By Rallie | February 26, 2010
That fact you are at this site means you are someone who wants to Work From Home. You already may be working from home, or you want to get started for the first time. In any case you are looking for information that will help you become successful.
When I started my home business, I thought everyone was my target market. It wasn’t until someone asked me what my target market was that I stopped to think who am I trying to reach, and can help best. I’m a well aged Baby Boomer, so I have experience that can help many..
You might find yourself at the same place I was when I got started, or because you are asking the question about Target Marketing, you are farther along than I was when I started.
Target Marketing involves breaking a market into segments, and then concentrating your marketing efforts on one or a few key segments. .
We all have experiences, and skills that can help us relate to other people. Your Target Market could be people like yourself. But you want people who are most likely to want your product or service.
Research shows that women are always the best Target Market because they control the spending. Women may not make the most, but they control household spending. There’s a great book called Don’t Think Pink – In it we learn:
Women now earn one trillion dollars a year and their incomes over the past three decades have increased a dramatic 63 percent after inflation, while men’s median income has barely budged (+0.6% after inflation). These are 2000 figures from New Strategist Research
-Women now bring in half or more of the household income in the majority of U.S. households. (according to Census Bureau numbers).
-It is estimated that by 2010 two-thirds of all private wealth in the US will rest in the hands of women.
So if you want to go where the money is, Women should be one target market you don’t want to overlook.
Here are some things you can do:
- Review websites like “WebTV4Women” to learn the kind of information of interest to women.
- Write about what women want or need to know…as long as it has value.
- If you are a women, join some of the online women sites and forums.
- Guys, read what women read, and get your wife or girlfriend’s views for an eBook, or article that you can give away, so you can start building your mailing list. (note: your goal is to provide information of value, so people will join your opt-in list.. “The Money is in the List”).
- If you need help reach out to a Coach or Mentor…
I know you need to know more about building a successful Work from Home Business, so I’ll let you know a secret…it’s not as hard as you think, if you have the right training and guidance.
Start by reviewing the information on this website, then put together a business plan around what you want to achieve. Then find a person or people with the experience to help you in the areas you need assistence.
Whether you are an Internet or Network Marketer, knowing your target market is the first thing you need to determine before starting any Marketing Campaign.
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